# Goals of a Good QBR

During quarterly business reviews (QBRs), the agenda should involve two phases that review goals, metrics, and initiatives:

- **Review your actual performance vs. plan.** This should include a meaningful narrative about why things went off track, met, or exceeded targets.
- **Look to the future and refine activities.** Key QBR insights include knowing how certain areas are trending and identifying risks and opportunities to hit your next set of targets.

# It's a big lift to prepare for business reviews

A lot of data must be gathered to have successful, informative QBRs to make good business decisions. This data burden often falls heavily on Revenue Operations (RevOps) but also can involve sales managers, sales reps, business and financial analysts, and marketing operations.

An ideal QBR should cover:

# Pipeline and sales capacity

Don't shortchange foundational assumptions and plan elements: hiring status, ramps, quota on the street, attrition, attainment, org movements and leaves, marketing contribution.

# Insights by each rep and/or segment

Requires a template and process to ensure data consistency across all team members, so that meaningful insights emerge.

# An aggregate, consolidated view

This also requires consistency in data sourcing and reporting, to ensure reliability and correct timeframe of the data once it’s combined.

# Enabling insights and analysis

Rather than simply “retelling” data that everyone can see and pre-read, insights should facilitate deeper assessment and go-forward plans.

# More Informed and Productive QBRs

Revcast frees up significant QBR prep time to focus more on analysis and strategic planning vs. data gathering and report formatting. You gain the transparency to explore key capacity indicators and to dig deeper into performance and trends.

# Insights automatically surfaced

Provides current scorecards, alerts, and insights based on actuals vs. plan to help you focus business review conversations and prioritize actions.

# Full pipeline capacity view

Integrates from multiple sources the broad set of data inputs you need to get a full go-to-market capacity picture, from marketing to SDRs to sales and budget.

# Flexible time periods

Toggle between quarterly or monthly views to see historic data, trends, and forward estimates, rather than having to re-gather data and generate new reports for different periods.

# Team, segment, and company views

Roll up or drill-down with just a few clicks to see the data at more detailed levels within your org structure, or aggregated for summary insights.

# Key inputs and insights to include in business reviews

Revcast ensures your QBRs are informed by insights on revenue capacity, plan performance, and future projections. **_Plans that are wrong stay wrong longer_** if you have blind spots to where risks and opportunities are emerging.

Get always-on access to:

- Structure of sales teams, members, and movement
- Sales hiring timing
- On-boarding and ramp times
- Quota on the street
- Achievement on multiple types of quotas
- Team attrition and leave
- Marketing pipeline production
- BDR or SDR pipeline contribution
- Costs by quarter and by month